Article | REF: G350 V2

Strategic management of biodiversity in the company via the product/service approach

Author: Béatrice BELLINI

Publication date: September 10, 2020, Review date: March 10, 2021

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ABSTRACT

Biodiversity loss due to human activities has been a well-known fact for decades. International, regional and local policies have been set up in order to address this and companies are key actors at the level of prevention processes. Adopted measures could be very various; however, they remain inefficient to face the issue even if the amount investing by the organisations are higher and higher. So, how to be more efficient? Various types of integration of biodiversity within the activities of the company are introduced. This article focuses on the interest of dealing with biodiversity through core business approaches to really prevent the destruction, and particularly in considering products and services policies and business model.

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AUTHOR

  • Béatrice BELLINI: Senior Lecturer - University of Paris Nanterre, CEROS laboratory, France

 INTRODUCTION

The preservation of biodiversity is a widely recognized environmental issue today; in the 20th century, half of the planet's forests disappeared. Although confidential until 2005, the date of the Millennium Ecosystem Assessment ( http://www.millenniumassessment.org/fr/ ), it has now become essential for companies to take biodiversity into account, as citizens are becoming increasingly aware of the issue.

The first regulations in this field are not recent, however, having been introduced in France as early as 1976, with Law no. 76-629 on the protection of nature. At European level, the 1979 Birds Directive was the first measure to preserve biodiversity. However, despite an increasing amount of expenditure by organizations, both public and private, dedicated to the protection of biodiversity, its destruction continues. So how can we be more effective?

The aim of this article is first to propose a typology of current corporate strategies for preserving biodiversity. Then, a more precise point will be made on the interest of developing biodiversity preservation approaches that apply to the company's core business, i.e. via its products or services. Finally, we'll look at ways of improving the effectiveness of these measures.

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Strategic management of biodiversity in the company through the product/service approach