Article | REF: G350 V2

Strategic management of biodiversity in the company via the product/service approach

Author: Béatrice BELLINI

Publication date: September 10, 2020, Review date: March 10, 2021

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3. Promoting biodiversity initiatives

It is essential to promote biodiversity initiatives to customers. The public is also much more receptive today to arguments linked to responsible consumption, as shown by numerous studies, such as that by Ethicity ( https://www.greenflex.com/wp-content/uploads/2016/05/2016_GF-ETUDE-ETHICITY-2016-Livret.pdf?lp_redirect_1610 ), or the Cetelem observatory ( https://observatoirecetelem.com/lobservatoire-cetelem-de-la-consommation/le-temps-du-consommateur-activiste/lengagement-personnel-pour-une-consommation-responsable/...

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