Article | REF: H7235 V3

Search Engine Optimization (SEO)

Author: Olivier ANDRIEU

Publication date: March 10, 2022, Review date: February 29, 2024

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!


Français

4. Optimizing visible text

After web page titles, it's time to optimize "visible text", the second most important criterion for search engines. First of all, let's clearly define what we mean by "visible text":

  • The word "text" is used here because what we're talking about in this paragraph is the textual content of your pages. In other words, it's all the content you can select with your mouse, copy and paste into a word processor like Word. In this sense, text embedded in an image is not considered to be in text format. The same applies to text inserted in an animation, etc. ;

  • The term "visible" is used here only to refer to text displayed "fairly" on web pages, and does not cover cases of spam where, for example (as was the case over 10 years ago), white text is inserted on a white background, invisible to the surfer but supposedly...

You do not have access to this resource.

Exclusive to subscribers. 97% yet to be discovered!

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!


The Ultimate Scientific and Technical Reference

A Comprehensive Knowledge Base, with over 1,200 authors and 100 scientific advisors
+ More than 10,000 articles and 1,000 how-to sheets, over 800 new or updated articles every year
From design to prototyping, right through to industrialization, the reference for securing the development of your industrial projects

This article is included in

Digital documents and content management

This offer includes:

Knowledge Base

Updated and enriched with articles validated by our scientific committees

Services

A set of exclusive tools to complement the resources

Practical Path

Operational and didactic, to guarantee the acquisition of transversal skills

Doc & Quiz

Interactive articles with quizzes, for constructive reading

Subscribe now!

Ongoing reading
Optimizing visible text