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ABSTRACT
Search engines account for nearly half of the traffic on a website in general. Optimizing site pages is therefore essential to attract quality traffic toward your source of information. This involves several steps: technical (HTML tags), writing (pertinent text, interesting and containing the right keywords) and links (backlinks, providing popularity). This article explains the different relevancy criteria used by Google, Bing and other algorithms, and the best way to implement them in your web pages.
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Read the articleAUTHOR
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Olivier ANDRIEU: Consultant, site editor http://www.abondance.com
INTRODUCTION
Search engines generate more than a third of all visits to a website, making them an impossible source of traffic to ignore. It's therefore essential to achieve good visibility on Google and its competitors. To achieve this, you need to design your site and web pages to be responsive to search engine relevance criteria, so that your information sources are as optimized as possible in relation to these tools. This article aims to help you with this task, which is known as natural search engine optimization (SEO).
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KEYWORDS
search engine | Google | seo | search engine optimization
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Optimizing a website for search engine optimization (SEO)
Definitions and operating modes
Bibliography
- (1) - ANDRIEU (D.) - Charte de qualité et de déontologie sur le référencement de sites web. - (2000) site Abondance – https://www. abondance.com/20000922-36281-la-charte-de-qualite-et-de-deontologie-sur-le-referencement-de-site-web-est-en-ligne.html...
Websites
Search engines
Bing
Yahoo!
Economic data
(source : http://www.abondance.com )
Today, search engines account for almost the entire market share of traffic generated by search tools on a website. As a result, the impact of directories on site traffic has become minor.
It's also important to note that three search tools currently...
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