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6. Optimizing hyperlinks
After titles, text and URLs, it's time to optimize the hyperlinks pointing to your pages, wherever possible, to make them more responsive to the relevance criteria of search engines.
6.1 Internal links on your pages
First and foremost, we're going to start with the links on your web pages, since these are the ones you're most familiar with...
It's important to realize that links are very important to search engines, as they enable their spiders to crawl your site and "pick up" other documents. The robots ("spiders") follow the links on your pages and index numerous documents without you having to make any submission. So it's very important that your links are "spider-compatible", as we'll see later.
There's one...
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Optimizing hyperlinks
Optimizing meta tags
Bibliography
- (1) - ANDRIEU (D.) - Charte de qualité et de déontologie sur le référencement de sites web. - (2000) site Abondance – https://www. abondance.com/20000922-36281-la-charte-de-qualite-et-de-deontologie-sur-le-referencement-de-site-web-est-en-ligne.html...
Websites
Search engines
Bing
Yahoo!
Economic data
(source : http://www.abondance.com )
Today, search engines account for almost the entire market share of traffic generated by search tools on a website. As a result, the impact of directories on site traffic has become minor.
It's also important to note that three search tools currently...
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