Français
7. Optimizing meta tags
In HTML, "meta" tags are used to provide search engines with a certain amount of information about the content of a web page. "meta" is short for "metadata". These tags therefore indicate information about information.
7.1 Less importance of meta tags today
It's important to note that meta tags are less important to search engines today than they were a few years ago. Too many frauds have been perpetrated through this zone and, little by little, the engines have grown weary of taking into consideration areas of information which should have been highly relevant and which, in the end, turned into a "spam reservoir"... In any case, Google takes neither the "keywords" meta tag (which it doesn't read at all) nor the "description" meta tag into account in its relevance...
The Ultimate Scientific and Technical Reference
This article is included in
Digital documents and content management
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Optimizing meta tags
Other relevance criteria used by search engines
Bibliography
- (1) - ANDRIEU (D.) - Charte de qualité et de déontologie sur le référencement de sites web. - (2000) site Abondance – https://www. abondance.com/20000922-36281-la-charte-de-qualite-et-de-deontologie-sur-le-referencement-de-site-web-est-en-ligne.html...
Websites
Search engines
Bing
Yahoo!
Economic data
(source : http://www.abondance.com )
Today, search engines account for almost the entire market share of traffic generated by search tools on a website. As a result, the impact of directories on site traffic has become minor.
It's also important to note that three search tools currently...
The Ultimate Scientific and Technical Reference
