Article | REF: AG6702 V1

Packaging graphic chain - impact of linear packaging techniques

Author: Bernard PETIT

Publication date: July 10, 2011

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2. Color

Color is an essential element in creating a distinctive design identity.

Right from the design stage, it's important to use a judicious composition of graphics and colors.

  • Upstream of the post-press activity, color is managed during the printing process. Color management is an important first step in enhancing packaging [AG 6 700] .

    Example

    Thanks to its emblematic yellow, identifiable at first glance, a major champagne brand multiplies its packaging, each time...

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