Overview
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ABSTRACT
According to a large number of studies, the act of purchasing is essentially triggered by the visual appearance of the packaging. The identification and graphic charter undergo the ultimate stage of printing. The digitalization of the graphic chain has given birth to the file, a new essential product derived from computer-assisted production. It is necessary to write the texts of the document, elaborate the layout, conceive various graphics and logos, purchase or create photos, etc. All these elements are eventually digitally assembled in order to obtain the finalized model. This model is to allow for the production of the art work required for the graphic treatment and the creation of exploitable files on a variety of media.
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Bernard PETIT: Graphic production consultant, Balance des Gris
INTRODUCTION
Even though the emergence of new technologies has considerably broadened the means of communication, print is still the preferred medium for packaging printing.
As studies have often shown, the act of purchase is essentially triggered by the visual aspect of the packaging. On a hypermarket shelf, it only takes a fraction of a second for one product to be positioned more favorably than another, depending on its appearance and identity.
The final stage in the identification and graphic process is printing. To do this, we need to create a printing form (specific to the process used), and ensure that the ink is applied and transferred to the given substrates.
Pre-press is a prerequisite for printing.
The digitization of the graphics chain has given rise to a new (semi-finished) product: the file. As a by-product of DTP, this file has become essential, and its control an indispensable link in the graphics chain. It's necessary to write the document's texts, create the page layout, design the various graphics (original drawings and illustrations), logos, etc.
It's also during this stage that the various photos are taken or purchased. Finally, all these elements are "assembled" (digitized) to obtain the final mock-up. After validation of the document by the client, this mock-up is technically transposed to produce the execution document required for graphic processing. The next step is to create usable files and save the creative elements.
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Packaging design chain
Bibliography
Digital media
PDF-standard ISO 15930-1.
Software tools
ADOBE http://www.adobe.com/fr/
ESKO-ARTWORK http://www.esko.com
QUARK X Press http://www.quark.com/fr/
Websites
Emballages magazine http://www.emballagesmagazine.com
France graphique http://www.francegraphique.com
Etiq and Pack http://www.etiq-et-Pack.com
...
Events
Packaging show held every two years in Paris in November (even-numbered years).
INTERGRAPHIC takes place in Paris every January.
Standards and norms
ISo 12347 "Graphics Technology
Directories
Manufacturers – Suppliers – Distributors (non-exhaustive list)
Color http://www.pantone.com
Paper and Cardboard http://www.procarton.com/homehttp://www.careo.biz
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