Français
4. Differentiation and positioning
In order to assess the potential for success, the business plan must describe how the proposed offering is positioned in a necessarily competitive market. This means specifying the areas of differentiation from alternatives, whether direct or indirect competitors.
4.1 Wesound cases
With the number of amateur musicians on the rise, and the difficulty they face in finding recording and rehearsal studios, Wesound is here to help. The website enables them to find all the practical information on each studio, and to rate them on various criteria. It also provides general information written by a sound engineer, such as "how to choose the right studio" or "where to buy your instrument". Once you've found the studio you're looking for, you can book it. The revenue...
The Ultimate Scientific and Technical Reference
This article is included in
Industrial management
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Differentiation and positioning
Defining a target
The Ultimate Scientific and Technical Reference
