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2. Demand analysis
Demand analysis can take many forms, depending on the business project. It may involve assessing the catchment area for a business or establishment (restaurant, hotel...), or the clientele for a niche or mass market. Depending on the complexity of this demand and the level of risk involved in the entrepreneurial project, the analysis of this demand can be carried out through a real market study.
2.1 SilverTrip case
Riding the wave of the silver economy, SilverTrip is a merchant site offering low-cost travel for people aged between 50 and 80. Thanks to the information they provide when creating their profiles, users will be offered holidays according to their preferences. These stays will be supplied by partner travel agencies, which SilverTrip will help to...
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