Article | REF: AG440 V2

Lean Startup: how to design an innovative Internet product or service

Author: Gilles BALMISSE

Publication date: October 10, 2018, Review date: October 23, 2020

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6. Conclusion

The aim of Lean Startup is to make the most of human creativity by making optimum use of available resources. The aim is to offer customers a product or service perfectly adapted to their needs, as quickly and efficiently as possible.

Although it can be applied to any business sector, Lean Startup is particularly well suited to the Internet. Simply by having a website and mastering a few digital marketing basics, you can quickly and easily reach hundreds, if not thousands, of potential customers.

Lean Startup was not created ex nihilo. The approach is based on Steve Blank's customer development methodology, which seeks to answer a simple question: are there customers for the product or service I want to develop?

But it also relies on agile development methodologies, which aim to develop a product or service in line...

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