Overview
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ABSTRACT
The traceability of food products has evolved so much in application fields concerning not only the types of information but also the scope of the field covered that it has become almost implicit, essential and mainly undisputable. Consummers now demand that any manufactured, industrial and particularly agrifood product be traced. The adavances of information and communication technologies have simplified the access to all this information which is received continuously and in real time. However, and it also concerns this field, the availability and rapidity of information sometimes prevail on precision and even accuracy. What are the clients' true expectations?
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Daniel LASAYGUES: Agri-food consulting engineer, Compagnie d'Aménagement des Coteaux de Gascogne (CACG)
INTRODUCTION
Traceability of agri-food products has come a long way since it first entered common parlance, in terms of fields of application, types of information and the breadth of the field covered. Yesterday a differentiating process, today an indispensable, unavoidable and indisputable element.
Consumers are now demanding that all manufactured and industrial products, especially those in the agri-food sector, be traceable.
So much so that traceability as such is no longer "emphasized", but becomes almost implicit.
At the same time, information and communication technologies have also greatly evolved. We are now in the age of high-speed, connected, even "hyper-connected", everywhere, all the time. We consume information in real time, available all the time. Whether it's true or false isn't always the primary question, as availability and speed sometimes take precedence over precision, or even veracity.
These two trends converge: traceability is the keystone of the information system, and new technologies make it possible to provide users with a wealth of product information... but is it the right information? What are customers' real expectations? In this context, we need to be careful not to confuse data, information and communication.
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Bibliography
- (1) - - RÈGLEMENT (UE) N° 1169/2011 du Parlement européen et du conseil du 25 octobre 2011 concernant l'information des consommateurs sur les denrées alimentaires, modifiant les règlements (CE) n° 1924/2006 et (CE) n° 1925/2006 du Parlement européen et du Conseil et abrogeant la directive 87/250/CEE de la Commission, la directive 90/496/CEE du Conseil,...
Websites
VANSNICK R., teacher, http://vansnick.net/ article sur «les processus dachat en magasin» http://vansnick.net/processus-dachat-25-des-socionautes-consultent-les-medias-sociaux-dans-un-magasin/...
Events
Salon : Supply Chain Solutions (Traceability, RFID, SCM, MES), takes place every year in Paris – Paris Expo - Porte de Versailles. http://www.solutions-supplychain.com
Colloque : Outils d'aide à la décision et à l'action en matière de traçabilité environnementale l'offre pour l'Agriculture et les Industries Agro-Alimentaires...
Standards and norms
GS1: the various codes standardized by GS1
http://www.gs1.fr/gs1_fr/standards_gs1__1/codes_a_barres__1/les_codes_a_barres_gs1 .
Regulations
Position of the European Parliament adopted at second reading on 6 July 2011 with a view to the adoption of Regulation (EU) No .../2011 of the European Parliament and of the Council on the provision of food information to consumers, amending Regulations (EC) No 1924/2006 and (EC) No 1925/2006 and repealing Directives 87/250/EEC, 90/496/EEC, 1999/10/EC, 2000/13/EC, 2002/67/EC, 2008/5/EC and Regulation (EC) No 608/2004...
Directory
TRACEO and CRYOLOG: http://www.cryolog.com/fr/la-technologie/-1-systeme-de-tracabilite.html (page consulted in June 2012)
ADENTS : http://www.adents.com/
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