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3. Steps to take to enhance customer relations
For too long, professionals have considered that information should not be given to customers. Not to mention manufacturing secrets, the asymmetry of information made it possible at best to facilitate one's work (by ellipses or communication pirouettes...), at worst to dupe the next link.
Without wishing to be polemical, we've come a long way from the days when the beef served on our shelves was in fact "cull cow", and sometimes even British.
We now need to go even further in terms of transparency, as customers need this information to make their choices. To be more precise, some customers want information and guarantees on certain products.
Traceability and transparency enable products to be differentiated and segmented, avoiding anonymity that is all too often synonymous with exacerbated competition and devaluation....
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Steps to take to enhance customer relations
Bibliography
- (1) - - RÈGLEMENT (UE) N° 1169/2011 du Parlement européen et du conseil du 25 octobre 2011 concernant l'information des consommateurs sur les denrées alimentaires, modifiant les règlements (CE) n° 1924/2006 et (CE) n° 1925/2006 du Parlement européen et du Conseil et abrogeant la directive 87/250/CEE de la Commission, la directive 90/496/CEE du Conseil,...
Websites
VANSNICK R., teacher, http://vansnick.net/ article sur «les processus dachat en magasin» http://vansnick.net/processus-dachat-25-des-socionautes-consultent-les-medias-sociaux-dans-un-magasin/...
Events
Salon : Supply Chain Solutions (Traceability, RFID, SCM, MES), takes place every year in Paris – Paris Expo - Porte de Versailles. http://www.solutions-supplychain.com
Colloque : Outils d'aide à la décision et à l'action en matière de traçabilité environnementale l'offre pour l'Agriculture et les Industries Agro-Alimentaires...
Standards and norms
GS1: the various codes standardized by GS1
http://www.gs1.fr/gs1_fr/standards_gs1__1/codes_a_barres__1/les_codes_a_barres_gs1 .
Regulations
Position of the European Parliament adopted at second reading on 6 July 2011 with a view to the adoption of Regulation (EU) No .../2011 of the European Parliament and of the Council on the provision of food information to consumers, amending Regulations (EC) No 1924/2006 and (EC) No 1925/2006 and repealing Directives 87/250/EEC, 90/496/EEC, 1999/10/EC, 2000/13/EC, 2002/67/EC, 2008/5/EC and Regulation (EC) No 608/2004...
Directory
TRACEO and CRYOLOG: http://www.cryolog.com/fr/la-technologie/-1-systeme-de-tracabilite.html (page consulted in June 2012)
ADENTS : http://www.adents.com/
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