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Article | REF: AG210 V1

Research development innovation (RDI) inside companies

Author: Luc E. BRUNET

Publication date: January 10, 2016, Review date: October 23, 2020

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7. Scientific and technical communication

Scientific and technical communication has become strategic for both companies and RDI entities. On the one hand, it pursues an external notoriety objective, aimed at reinforcing the company's image in the eyes of interested parties, and, on the other hand, an internal objective which is to direct useful information, detect opportunities and anticipate the evolution of the company's products in order to prepare the knowledge to be acquired. In a context of competition for the best talent, this communication can make a significant difference to the competition. Strictly speaking, this is not scientific publication, but communication. For example:

  • press releases in targeted, general or even local media;

  • participation in juries;

  • article writing;

  • ...

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