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1. Definitions and operating modes
Before delving into the subject of website SEO, we feel it's important to clearly define the terms we'll be using in this article. Some of these terms are often misused, even by professionals in the field.
Referencing indicates the presence of a website in the databases of a search engine. In a way, a "referenced" website is "findable" or "indexed".
Positioning, on the other hand, consists of ensuring that a website or web page is found in search engine results pages when a particular keyword, representative of the site's activity, is entered. As in a supermarket, a website can therefore be considered to be "on the shelves" (referenced) or "at the head of the aisle" (positioned) (figure
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Definitions and operating modes
Bibliography
- (1) - ANDRIEU (D.) - Charte de qualité et de déontologie sur le référencement de sites web. - (2000) site Abondance – https://www. abondance.com/20000922-36281-la-charte-de-qualite-et-de-deontologie-sur-le-referencement-de-site-web-est-en-ligne.html...
Websites
Search engines
Bing
Yahoo!
Economic data
(source : http://www.abondance.com )
Today, search engines account for almost the entire market share of traffic generated by search tools on a website. As a result, the impact of directories on site traffic has become minor.
It's also important to note that three search tools currently...
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The Ultimate Scientific and Technical Reference