Article | REF: H7235 V3

Search Engine Optimization (SEO)

Author: Olivier ANDRIEU

Publication date: March 10, 2022, Review date: February 29, 2024

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!


Français

2. Search engine optimization

In this article, we'll be taking a closer look at search engine optimization (SEO), and in particular at how to optimize web pages so that they rank as high as possible in the results pages for the keywords you've chosen.

2.1 Choice of keywords

During the SEO phase of a website, one of the most crucial steps is to define the keywords for which the site's web pages will be optimized. It's at this point that the success, more or less important, of the SEO will be defined.

Either the keywords are "well" chosen, and SEO generates traffic that combines quantity with quality, or they are poorly defined at the outset, and the site's SEO could well turn out to be an unfortunate experiment, or even an abject failure...

...

You do not have access to this resource.

Exclusive to subscribers. 97% yet to be discovered!

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!


The Ultimate Scientific and Technical Reference

A Comprehensive Knowledge Base, with over 1,200 authors and 100 scientific advisors
+ More than 10,000 articles and 1,000 how-to sheets, over 800 new or updated articles every year
From design to prototyping, right through to industrialization, the reference for securing the development of your industrial projects

This article is included in

Software technologies and System architectures

This offer includes:

Knowledge Base

Updated and enriched with articles validated by our scientific committees

Services

A set of exclusive tools to complement the resources

Practical Path

Operational and didactic, to guarantee the acquisition of transversal skills

Doc & Quiz

Interactive articles with quizzes, for constructive reading

Subscribe now!

Ongoing reading
Search engine optimization