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2. Search engine optimization
In this article, we'll be taking a closer look at search engine optimization (SEO), and in particular at how to optimize web pages so that they rank as high as possible in the results pages for the keywords you've chosen.
2.1 Choice of keywords
During the SEO phase of a website, one of the most crucial steps is to define the keywords for which the site's web pages will be optimized. It's at this point that the success, more or less important, of the SEO will be defined.
Either the keywords are "well" chosen, and SEO generates traffic that combines quantity with quality, or they are poorly defined at the outset, and the site's SEO could well turn out to be an unfortunate experiment, or even an abject failure...
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Search engine optimization
Title tag optimization
Bibliography
- (1) - ANDRIEU (D.) - Charte de qualité et de déontologie sur le référencement de sites web. - (2000) site Abondance – https://www. abondance.com/20000922-36281-la-charte-de-qualite-et-de-deontologie-sur-le-referencement-de-site-web-est-en-ligne.html...
Websites
Search engines
Bing
Yahoo!
Economic data
(source : http://www.abondance.com )
Today, search engines account for almost the entire market share of traffic generated by search tools on a website. As a result, the impact of directories on site traffic has become minor.
It's also important to note that three search tools currently...
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