10. Conclusion

In this practical article, we've looked at a number of ways in which you can better optimize your web pages for search engine relevance. All of them are important. Gone are the days when including a few keywords in a "meta keywords" tag was enough to see your site well positioned. Today, referencing and positioning a site has become an activity in its own right, and a real profession. It can take several weeks, or even months, before you see the results.

The world of search engines also fluctuates incessantly, and communication from Google and its peers is sometimes rather blurred. The truth of one day is not always the truth of the next. A well-positioned page can disappear, sometimes momentarily, from the search engine results pages. It's also an activity that requires a great deal of monitoring, and constant technological watch, to keep abreast of the latest...