Article | REF: H7235 V3

Search Engine Optimization (SEO)

Author: Olivier ANDRIEU

Publication date: March 10, 2022, Review date: February 29, 2024

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6. Optimizing hyperlinks

After titles, text and URLs, it's time to optimize the hyperlinks pointing to your pages, wherever possible, to make them more responsive to the relevance criteria of search engines.

6.1 Internal links on your pages

First and foremost, we're going to start with the links on your web pages, since these are the ones you're most familiar with...

It's important to realize that links are very important to search engines, as they enable their spiders to crawl your site and "pick up" other documents. The robots ("spiders") follow the links on your pages and index numerous documents without you having to make any submission. So it's very important that your links are "spider-compatible", as we'll see later.

There's one...

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