Article | REF: AG6300 V1

Regulation and practices regarding packaging - Innovation protection

Author: Sylvain MARTIN

Publication date: January 10, 2012

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1. Innovation and packaging

  • Packaging innovation can be found in a wide range of fields:

    • active packaging that reacts with the contents (food or flowers) to extend its shelf life;

    • new pump system for a cosmetic product that prevents oxygen from penetrating inside;

    • stronger and lighter at the same time, etc.

    The law rewards innovation by protecting it. It will grant the person who brings something new to society a monopoly of exploitation for a certain period of time: from 3 years for certain designs to 70 years for copyright.

  • The law offers a whole range of legal solutions for protecting innovations, each with its advantages and disadvantages:...

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