Français
1. Packaging and marketing or what do manufacturers/producers want?
For a better understanding of the subject, we've included a few commonly-used terms for technicians and a few more restricted terms for marketers in the box below.
Product: the bare, unpackaged article, object or material leaving the manufacturing or production process.
Packaging: everything sold with the product, but which is not the product itself. Etymologically, packaging comes from the Old German "balla", meaning "to squeeze", with the idea of bundling. Packaging is therefore an assembly of materials designed to protect a product before it is shipped off and subjected to loading and unloading. Packaging is classified as primary, secondary or tertiary according to its use (for consumer use, grouping, transport).
Packaging: this is the action of stabilizing the product's physical,...
The Ultimate Scientific and Technical Reference
This article is included in
Packaging
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Packaging and marketing or what do manufacturers/producers want?
Packaging and merchandising or what do distributors/salespeople want?
Bibliography
References
In Techniques de l'Ingénieur The industrial company
Organizations
Association française de normalisation (AFNOR) http://www.afnor.fr
Agence nationale de valorisation de la recherche (ANVAR) http://www.anvar.fr
Institut français de l'emballage et du conditionnement (IFEC Promotion)
International...
The Ultimate Scientific and Technical Reference
