![](/assets/images/picto-drapeau-france-3a76576a5d60a512053b4612ab58dae5.png)
2. Packaging and merchandising or what do distributors/salespeople want?
Manufacturers market their products through a variety of channels: supermarkets, traditional retailers, specialist outlets and selective channels, mail order, distance selling, e-commerce, vending machine sales... And each type of business, with its own specific characteristics, requires specific packaging to ensure a perfect match between product and distribution channel.
So, to meet a variety of demands, the same soft drink, for example, is offered in 25 cl glass bottles in out-of-home catering, in 1.5 l plastic bottles in supermarkets, and in 33 cl metal cans in vending machines.
Similarly, Nestlé Waters' leading brand Vittel, which sells a billion bottles a year, 60% of them in France, is available in ten formats adapted to different...
Exclusive to subscribers. 97% yet to be discovered!
You do not have access to this resource.
Click here to request your free trial access!
Already subscribed? Log in!
![](/assets/images/logo-eti-286623ed91fa802ce039246e516e5852.png)
The Ultimate Scientific and Technical Reference
This article is included in
Packaging
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Packaging and merchandising or what do distributors/salespeople want?
Bibliography
References
In Techniques de l'Ingénieur The industrial company
Organizations
Association française de normalisation (AFNOR) http://www.afnor.fr
Agence nationale de valorisation de la recherche (ANVAR) http://www.anvar.fr
Institut français de l'emballage et du conditionnement (IFEC Promotion)
International...
Exclusive to subscribers. 97% yet to be discovered!
You do not have access to this resource.
Click here to request your free trial access!
Already subscribed? Log in!
![](/assets/images/logo-eti-286623ed91fa802ce039246e516e5852.png)
The Ultimate Scientific and Technical Reference