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1. Strategy content and strategic decision-making
The term "strategy" is very old, but it was reserved for the military domain. For an army's general staff, it was a matter of establishing a strategy to deal with the enemy.
In the twentieth century, it came into use in the business world to designate the actions of companies in their markets in the face of competition.
Andrews' definition , a researcher at Harvard Business School, has become a benchmark. It can be summarized as follows.
Strategy is the set of decisions taken by a company to define :
its aims, goals and objectives ;...
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Strategy content and strategic decision-making
Strategy development and implementation
Bibliography
Websites
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The Industry Factory
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MI Innovationmanagement.fr website
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European Commission website dedicated to research and innovation....
Standards and norms
- CEN Innovation Management – Part 1: Innovation Management System. - CEN/TS 16555-1:2013 CEN - 2013
- AFNOR Innovation management – Guide to implementing an innovation management approach - FD X50-271 AFNOR - 2013
- AFNOR Innovation management – Guide to implementing an open innovation approach - FD X50-272 AFNOR - 2014
- Lignes directrices relatives à la responsabilité sociétale, ISO - ISO 26000:2010...
Directory
Organizations – Federations – Associations (non-exhaustive list)
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AFITEP – Association francophone de management de projet
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AIMS – International Association for Strategic Management
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