Article | REF: AG2230 V2

Firm Strategy and Innovation Project Management

Author: Sandrine FERNEZ-WALCH

Publication date: August 10, 2018, Review date: January 29, 2021

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3. Innovation strategy and projects

Deciding to innovate is at the very top of a company's strategy. Implementing this decision requires the creation of innovative ideas and the management of specific projects: innovation projects.

There are two major questions to which we will provide some answers in this part of the article:

  • innovation projects to embody strategic choices?

  • which innovation projects to carry out?

We will also present the special case of strategies based on innovation project flows.

3.1 Innovation projects to embody strategic choices

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