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2. "When in doubt, abstain", or how to build trust
The slightest flaw or inconsistency is now easy to find, discover... or even manufacture.
If it's extremely easy for a customer to check a few points on the Internet, it's just as easy for anyone to spread a rumor, and sometimes it will spread faster than a scientific truth.
Indeed, most scientific information cannot be easily debated or argued without taking into account the complexity of the problems, the various existing theories or approaches, the questions still being asked...
Generally speaking, the data brought to the consumer's attention is the result of shortcuts or inaccuracies: the length of an interview, the length of a press article, the summary on a website, the little phrase repeated over and over like a slogan... All these elements reduce the information (or misinformation) to its smallest portion,...
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"When in doubt, abstain", or how to build trust
Steps to take to enhance customer relations
Bibliography
- (1) - - RÈGLEMENT (UE) N° 1169/2011 du Parlement européen et du conseil du 25 octobre 2011 concernant l'information des consommateurs sur les denrées alimentaires, modifiant les règlements (CE) n° 1924/2006 et (CE) n° 1925/2006 du Parlement européen et du Conseil et abrogeant la directive 87/250/CEE de la Commission, la directive 90/496/CEE du Conseil,...
Websites
VANSNICK R., teacher, http://vansnick.net/ article sur «les processus dachat en magasin» http://vansnick.net/processus-dachat-25-des-socionautes-consultent-les-medias-sociaux-dans-un-magasin/...
Events
Salon : Supply Chain Solutions (Traceability, RFID, SCM, MES), takes place every year in Paris – Paris Expo - Porte de Versailles. http://www.solutions-supplychain.com
Colloque : Outils d'aide à la décision et à l'action en matière de traçabilité environnementale l'offre pour l'Agriculture et les Industries Agro-Alimentaires...
Standards and norms
GS1: the various codes standardized by GS1
http://www.gs1.fr/gs1_fr/standards_gs1__1/codes_a_barres__1/les_codes_a_barres_gs1 .
Regulations
Position of the European Parliament adopted at second reading on 6 July 2011 with a view to the adoption of Regulation (EU) No .../2011 of the European Parliament and of the Council on the provision of food information to consumers, amending Regulations (EC) No 1924/2006 and (EC) No 1925/2006 and repealing Directives 87/250/EEC, 90/496/EEC, 1999/10/EC, 2000/13/EC, 2002/67/EC, 2008/5/EC and Regulation (EC) No 608/2004...
Directory
TRACEO and CRYOLOG: http://www.cryolog.com/fr/la-technologie/-1-systeme-de-tracabilite.html (page consulted in June 2012)
ADENTS : http://www.adents.com/
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