1. Creating value through quality differentiation strategies

1.1 The challenge of quality signage

Product differentiation and customer segmentation strategies (cf. , where Moati speaks of "mass customization") aim to adapt as closely as possible to the numerous, changing and sometimes contradictory demands of the market. They draw on the heterogeneity of consumer preferences and unequal purchasing power to satisfy new quality requirements, linked to changing lifestyles and eating habits (see

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Creating value through quality differentiation strategies