Quizzed article | REF: AG2230 V2

Firm Strategy and Innovation Project Management

Author: Sandrine FERNEZ-WALCH

Publication date: August 10, 2018, Review date: January 29, 2021 | Lire en français

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!

Automatically translated using artificial intelligence technology (Note that only the original version is binding) > find out more.

    A  |  A

    1. Strategy content and strategic decision-making

    The term "strategy" is very old, but it was reserved for the military domain. For an army's general staff, it was a matter of establishing a strategy to deal with the enemy.

    In the twentieth century, it came into use in the business world to designate the actions of companies in their markets in the face of competition.

    Andrews' definition , a researcher at Harvard Business School, has become a benchmark. It can be summarized as follows.

    Strategy is the set of decisions taken by a company to define...

    You do not have access to this resource.

    Exclusive to subscribers. 97% yet to be discovered!

    You do not have access to this resource.
    Click here to request your free trial access!

    Already subscribed? Log in!


    The Ultimate Scientific and Technical Reference

    A Comprehensive Knowledge Base, with over 1,200 authors and 100 scientific advisors
    + More than 10,000 articles and 1,000 how-to sheets, over 800 new or updated articles every year
    From design to prototyping, right through to industrialization, the reference for securing the development of your industrial projects

    This article is included in

    Management and innovation engineering

    This offer includes:

    Knowledge Base

    Updated and enriched with articles validated by our scientific committees

    Services

    A set of exclusive tools to complement the resources

    Practical Path

    Operational and didactic, to guarantee the acquisition of transversal skills

    Doc & Quiz

    Interactive articles with quizzes, for constructive reading

    Subscribe now!

    Ongoing reading
    Strategy content and strategic decision-making