Article | REF: AG2230 V2

Firm Strategy and Innovation Project Management

Author: Sandrine FERNEZ-WALCH

Publication date: August 10, 2018, Review date: January 29, 2021

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2. Strategy development and implementation

2.1 Observing the environment to prepare for action

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2.1.1 Collect and process environmental data

Observing a company's markets is the sine qua non of any strategic thinking process. This means knowing not only your customers and competitors, but also your suppliers and partners.

More broadly, the company must be open to its environment in all its complexity (technical, legal, normative, social, cultural, ecological, etc.).

The main difficulty lies in perceiving...

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