Article | REF: J2308 V1

Toothpastes Formulation, development, claims and regulatory strategy

Author: Mathieu BOUARFA

Publication date: March 10, 2017, Review date: September 2, 2020

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3. Possible regulatory statuses, requirements and claims

A company wishing to market a toothpaste must, prior to the design phase, consider the regulatory status of the future product. This status determines the constraints linked to product development (§ 4 ), the impact on claims and the level of proof required to support them. A regulatory strategy must therefore be put in place right from the pre-conception phase, in conjunction with marketing, R&D and quality...

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