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Article | REF: AG6210 V1

Shelf-ready packaging (SRP)

Author: Pierre CHEVALIER

Publication date: October 10, 2009

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5. RRP packaging assessment tools

5.1 Functional analysis grid

First fill in the pink cells, which weight the specifications as a whole, then fill in the red cells. This part allows you to weight each of the characteristics, which may vary according to category or distribution channel (see figure 9 ). Choose the number of stars (from 0 to 5) according to their importance...

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5.2 Illustrations of the main RRP packaging categories and their industrial consequences

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