Situation of the 2.0 intranet in France - Observatory on the intranet - 2011 editions

As Toby WARD founder and CEO of Prescient Digital Media and Internet expert, pointed out on September 27, 2011, the very activity of the company is becoming increasingly "social" in the sense that human interactions between employees on the one hand, and with the various functionalities offered to them on the other – in terms of digital technology and the Internet – condition the efficiency of work organizations. Bertrand DUPERRIN , a well-known blogger and keen observer of the evolution of Internet uses and related transformations, considers that the social intranet is characterized by the "socialization" of information, that of the employee in an EtoE (Employee to Employee, a concept which notably underlines the growing exchanges within the framework of the social intranet between employees themselves, in a dynamic of sharing and permanent mutualization), as well as that of business tools.

To define the new parameters for valuing a company's rapid evolution, financial analysts in the English-speaking world are inspired by the notion of the Internet quotient (initiated by Cisco). Its criteria define the contribution of digital and Internet technologies to the organizational effectiveness of a work organization. This concept distinguishes the two complementary notions of operational ecosystem and market ecosystem. The first assesses the contribution of new technologies to improving the internal efficiency of a work organization, from the point of view of its internal procedures, as well as the modes of collaboration and mutualization it establishes. The second analyses the way in which these technologies improve the quality of the company's service and relations with its customers, partners, suppliers and external environment. In awarding the overall score, the market ecosystem – is weighted twice as highly as the operational ecosystem, as the very purpose of the company's performance –.

This observation confirms that the intranet has gone from being a simple information and communication tool to a systemic social intranet – "social intranet" – due to its collaborative vocation, which can be appreciated in three dimensions: technological, organizational and managerial. This approach marks the advent of what Andrew McAFEE ...