Archive | REF: AG2225 V3

Industrial creativity Definition and coaching methods

Author: Pascal ALBERTI

Publication date: May 10, 2017 | Lire en français

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    1. Creativity

    Creativity, like many themes that run through the business world, carries both meaning and counter-meaning. It is necessary, indeed a "duty", for engineers to question the practices they use in their professional activities.

    So let's start by asking ourselves why we should be creative, or why we should implement creative approaches.

    A quick search of the Internet for answers to this question yields many cheerful, general formulations, akin to a profession of faith.

    Take this example:

    • creativity creates innovation;

    • creativity makes the world a better place;

    • creativity is our right as human beings.

    • Does...

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