Article | REF: AG2225 V3

Industrial creativity Definition and coaching methods

Author: Pascal ALBERTI

Publication date: May 10, 2017

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3. A few creativity tools and methods

To speak of creativity or creative approaches is to recognize that part of this activity involves cognitive or even "enactive" processes to which current science has not given us the keys. But should we be content with the random and do nothing?

Here, we take a look at a few creativity tools. The tool itself doesn't produce anything, but if used properly, it can provide efficient support for creative production.

Having said that, let's accept as a starting point that there are no good methods and tools, in absolute terms. We need to be able to propose and adapt tools according to the cognitive profiles involved and the contextual objectives to be met.

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