Article | REF: AG1350 V1

Corporate social responsibility (CSR)

Author: Laurence RIMOUX

Publication date: April 10, 2010

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ABSTRACT

The contribution of companies to sustainable development, which consists of the corporate social responsibility (CSR) has progressively become an essential challenge. Large companies which are subjected to regulatory pressure and image risks currently implement voluntary CSR processes. The involvement of SMEs is still limited and the processes which are implemented are more intuitive and less formalized. Within the framework of the development of European and national strategies of sustainable development, actions in order to foster the implementation of the CSR within companies have been taken for many years by public and private bodies. a significant number of tools have been put at the disposal of companies in order to assist them according to their identity and needs.

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 INTRODUCTION

Corporate Social Responsibility (CSR), "the voluntary integration by companies of social and environmental concerns into their commercial activities and their relations with stakeholders" (CCE 2001), is gradually being taken on board as a strategic issue by companies, with varying degrees of involvement depending on their size and sector of activity. The implementation of CSR initiatives is now a reality for large companies, subject to the respective constraints of financial markets and extra-financial ratings, regulations and public opinion. The involvement of small and medium-sized businesses is still limited, and is a matter of anticipation.

However, increasing attention is being paid to CSR by public and private players such as the state, local authorities, financial partners, major corporations, consumers and NGOs.

Against this backdrop, guidelines for corporate social responsibility are taking shape with the development of the international ISO 26000 standard, applicable to all types of organization.

Based on the dissemination of expert information and initial feedback from companies of all sizes, the dossier identifies the challenges of CSR as an aid to decision-making before taking action. It then proposes a step-by-step approach to CSR project management, to be adapted to the specific needs of each company. Finally, it presents the main CSR tools in use.

Given the complexity and scope of the subject, this document does not claim to be exhaustive. The fact that CSR has only recently been taken into account also means that the approach is necessarily evolving.

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Corporate Social Responsibility (CSR)