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7. Bringing meaning to life
It is, at every moment :
be able to evoke in the user an emotional charge linked to a sense of balance and well-being;
be able to convey to third parties the expression of a personal imprint, reflecting or complementing a personality.
This semiological function can be defined in two ways:
the built environment must, first and foremost, satisfy the end-user in terms of proportions, shapes and materials, while meeting strictly functional expectations;
but the built environment is also part of the brand image: that of its user. This relationship with others is a matter of esteem.
It's clear, then, that the passage of...
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Bringing meaning to life
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