Overview
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ABSTRACT
Strategic watch is a key activity in the process of defining strategy and innovation. Dedicated to the gathering of information on the environment and its evolution, it brings external knowledge to the innovation process, and it challenges the company’s offers and operating modes. Strategic watch encourages the company to respond, find new solutions and innovate. To implement strategic watch, it is necessary to deploy a dedicated system based on professionals to collect, process, analyze and disseminate value-added information, from human and electronic sources, through dedicated software. The purpose of this paper is to show the utility of strategic watch in the context of innovation and how it can be implemented effectively.
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Read the articleAUTHORS
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Gilles BALMISSE: Management and Technology Consultant
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Denis MEINGAN: Associate Director, Knowledge Consult, Paris, France
INTRODUCTION
Strategic intelligence is a key activity in the strategy definition and innovation process.
Oriented towards obtaining information on changes in the environment, it is primarily anticipatory in nature. Strategic intelligence enables general management to establish its development vision, by providing it with information on trends in its environment and ecosystem.
From a more global point of view, strategic intelligence helps boost innovation by bringing in knowledge from outside the company. It challenges the company's offerings and operating methods. It encourages the company to react, to find new solutions and, ultimately, to innovate.
But intelligence is more than simply setting up a tool that automatically gathers relevant information. It requires the involvement of professionals who know both the intelligence business and the company's business(es). They will be in charge of setting up and managing specific processes, a dedicated organization and software that go far beyond gathering information gleaned from the web alone.
After a detailed presentation of what intelligence is, strategic intelligence and the main components of an intelligence system, this article sets out to provide an approach for implementing genuine strategic intelligence within an organization.
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KEYWORDS
Strategic watch | prospective | Strategic watch project | Watch system | Strategic watch tools | search engine | web crawlers
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Strategic intelligence
Bibliography
Events
i-expo: European trade show for information and knowledge professionals, held annually in Paris. http://www.i-expo.net
Rencontres ICC: French trade fair for business intelligence, held annually in Paris. http://www.icc2010.info
Standards and norms
- AFNOR Monitoring services – Watch services and services to set up a watch system - XP X50-053 - 04-98
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