Français
9. Using and developing links through proximity
If the links created by the Internet are links of proximity through direct and immediate access, other links need to be developed to increase the company's proximity; this is what we call proximity marketing.
9.1 From the immediate premises
Around the company, there's life, people, resources and problems.
SCROLL TO TOP9.1.1 Civil relations marketing
Marketing creates local links so that the company becomes part of its environment and a player in local civil society (sports, associations,...
The Ultimate Scientific and Technical Reference
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Using and developing links through proximity
Commercial use of sustainability
Bibliography
Websites
The Ultimate Scientific and Technical Reference
