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6. Sales strategy evolution
Innovation doesn't stop here. Successful product innovation is accompanied by changes all along the chain, from design to disposal.
6.1 Knowing how to adapt: at what cost
Since Darwin, adaptation has been the norm. But in recent decades, man has had the impression of dictating his laws to everything, making the world seem immutable, at his mercy. This was only an illusion; the problem is that it has become a cultural illusion.
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Sales strategy evolution
Evolution of the sales function
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