Article | REF: REX20 V1

Implement Europe-wide multi-channel customer relationship management - Implement at European level a multichannel customer relationship management

Author: Denis MEINGAN

Publication date: April 10, 2016

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Overview

Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.

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INTRODUCTION

Key points

Domain: Innovation/Organizational innovation – Change management

Company concerned: American group with international operations

Technologies/methods involved: Process modeling, project management and change management

Sector: Office products

Key words: Project portfolio, project management, change management, information systems

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Implement Europe-wide multi-channel customer relationship management