Overview
Français
ABSTRACT
In a context where Randstad France was seeking to strengthen its customer orientation and make productivity gains in its sales network, this lessons-learned presentation describes an example of the implementation of an organizational innovation. This example is the deployment of the 2Spark approach and software for improving the promotion, by sales representatives in agencies, of Internet and mobile applications for customers and temporary employees. It details a remarkable case of the utilization of specialized software to facilitate the acceptance of change by people initially resisting it. It explains all the activities and the results obtained, and offers a first assessment of the program.
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
Read the articleAUTHOR
-
Denis MEINGAN: Associate Director - Knowledge Consult, Saint-Mandé, France
INTRODUCTION
Domain: Innovation/Organizational innovation – Change management
Company concerned: Randstad France
Technologies/methods involved : 2Spark software platform for knowledge anchoring and project management
Sector : Interim
Key words: Change management, project management, memorization, repetition, gamification
The Ultimate Scientific and Technical Reference
KEYWORDS
| | | |
CAN BE ALSO FOUND IN:
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
"Good to Know" or the adoption of digital practices by the Randstad network
Project background, issues and objectives
