Overview
![](/assets/images/picto-drapeau-france-3a76576a5d60a512053b4612ab58dae5.png)
ABSTRACT
Founding a start-up is now an appealing project for many young professionals entering the workplace. In this article, the business case of an entrepreneur who founded a venture company at the end of the 20th century, when the internet was in its infancy, is analyzed.
Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.
Read the articleAUTHOR
-
Luc ÉMILE BRUNET: Chairman of R&D Médiation - Associate Researcher, Laboratoire LPC, Université Clermont-Auvergne, Clermont-Ferrand, France
INTRODUCTION
Start-ups are attractive. A 2015 study shows that only 9% of young people feel that the company integrates them well, and 40% of them are considering setting up their own business. The success of the GAFAs (Google – Apple – Facebook – Amazon), and the theorization of the unicorn concept - high-growth start-ups capitalized at over €1 billion, yet representing only 0.1% of the companies in which venture capital funds invest - mean that many are turning to web-based activities, attracted by the apparent low investment costs and the promise of massive fund-raising. In this case study, we take a look at a serial entrepreneur who created a start-up in the early days of the Web, in the 1990s, then, after making it successful and selling it, created another one in the context of 2015. This is an interesting business case, in that it highlights the evolution of an entire economic field, now a major one, which we often forget is only 25 years old.
Field: information systems
Companies involved: Enjoy Your Business
Technologies and methods involved: business information systems
Sectors: IT
Exclusive to subscribers. 97% yet to be discovered!
You do not have access to this resource.
Click here to request your free trial access!
Already subscribed? Log in!
![](/assets/images/logo-eti-286623ed91fa802ce039246e516e5852.png)
The Ultimate Scientific and Technical Reference
KEYWORDS
innovation | Enterprise Resource Planning | operational management
This article is included in
Management and innovation engineering
This offer includes:
Knowledge Base
Updated and enriched with articles validated by our scientific committees
Services
A set of exclusive tools to complement the resources
Practical Path
Operational and didactic, to guarantee the acquisition of transversal skills
Doc & Quiz
Interactive articles with quizzes, for constructive reading
Creation of a technology start-up (software)
Bibliography
Exclusive to subscribers. 97% yet to be discovered!
You do not have access to this resource.
Click here to request your free trial access!
Already subscribed? Log in!
![](/assets/images/logo-eti-286623ed91fa802ce039246e516e5852.png)
The Ultimate Scientific and Technical Reference