2. Project implementation – actions taken

2.1 Technical aspects

The Enjoy Your Business (EYB) product itself is an integration of pre-existing technology, and the innovation lies in the user experience (UX) . The technology must be as unobtrusive as possible, keeping user interaction to a minimum. Many service interfaces now use this approach, with screens offering very few means of action on the part of the user, sometimes just a button and a text field. However, this type of spartan interaction requires a great deal of technological effort to detect, anticipate and correct the user's...