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1. Sensory and automotive analysis
1.1 The benefits of sensory analysis for the automotive industry
This interest is linked first and foremost to the "preferences" axis, mentioned in the article , since it must lead to products that are suitable for consumers, and thus to a competitive advantage.
But it cannot be limited to this aspect, as hedonic judgment alone does not allow us to make progress on the design of the product, which may be a simple part or a vehicle. In fact, it provides no information on the "sensations" axis, which characterizes the product as such.
This characterization of the product helps to situate it objectively in relation to competing products and, with a minimum of training for interlocutors other than those on the expert panel,...
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Sensory and automotive analysis
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The Ultimate Scientific and Technical Reference