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1. Introduction to sensory analysis
Today, sensory analysis has two main focuses :
a "sensations" axis;
a "preferences" axis.
These two axes are complementary, and their joint use, leading to "preference mapping", is of great interest when it comes to bringing new products to market.
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The "sensations" axis essentially involves specialists or experts. By definition, it excludes any expression of preference and is concerned with the analytical description of products.
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Introduction to sensory analysis
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