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4. Guidelines
The packaging department will need to draw up guidelines, i.e. a list of selection criteria, validate them, evaluate the project in relation to current or future similar, complementary or competing products, and rank them in order of importance.
It will also be necessary to compare the various options and assess their suitability, without simply imitating the leaders.
Finally, for a new product launch, you will need to carry out, in chronological order :
an analysis of objectives ;
market research ;
marketing specifications;
a choice of major options ;
a summary program sheet ;
functional analysis, functional specifications...
The Ultimate Scientific and Technical Reference
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Guidelines
Checks to be carried out
Bibliography
Events
• Packaging http://www.emballageweb.com
• CNAM http://www.emballages.arts-et-metiers.net
• Europack-Euromanut CFIA http://www.europack-euromanut-cfia.com
...Directories
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Organizations – Federations – Associations
• ADELPHE http://www.adelphe.fr
• ADEME http://www.ademe.fr
• CLIFE http://www.clife.fr
...
Statistical and economic data
These data, presented at the Salon de l'Emballage at the end of 2012, have been validated by the interprofession.
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Global packaging production
According to the latest study by Pira International, global packaging production was estimated at $670 billion in 2010, or around 520 billion euros.
By way of comparison,...
The Ultimate Scientific and Technical Reference
