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Article | REF: J8000 V2

Company of the future and digital, energy and ecological transitions

Authors: Jean-Pierre DAL PONT, Catherine AZZARO-PANTEL

Publication date: October 10, 2021

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2. From eco-designed products to sustainable products

2.1 Increasingly enlightened consumers – A need for standardization

Environmental and social concerns play an increasingly important role in consumer choices. Increasingly enlightened, better informed and equipped with the means to investigate, consumers have become major players in the implementation of more harmonious economic development that is ecologically respectful of natural resources. They want to know what they are consuming. As a result, manufacturers must take into account the concepts of naturalness and traceability.

The concept of naturalness covers products from organic farming and so-called "clean-label" products, i.e. products bearing "no" labels. For example, consumers perceive products to be more natural...

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