Article | REF: AG2120 V1

Integrating cultural factors into product design

Authors: Marília de SOUZA, Pierre-Henri DEJEAN

Publication date: January 10, 2002 | Lire en français

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    1. From understanding cultural phenomena to mastering them

    1.1 Culture: a few essential concepts

    As Hall explains [1] , most anthropologists, although not in complete agreement, use three characteristics to define culture:

    • it is not innate, but acquired;

    • the various aspects of cultivation constitute a system ;

    • culture is a shared value that delimits different human groups.

    Today, culture is no longer seen as a given. Rather, it is seen as an abstract notion that takes shape as a function of the individuals who create it. In this respect, Radcliffe-Brown [2] explains...

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