Article | REF: AG2100 V2

Consumerism and industrial products

Author: Marie-France CORRE

Publication date: June 10, 2016

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3. Comparative tests

Comparative testing is an asset for sufficiently powerful consumer organizations, as it gives them solid expertise in consumer products and services, enabling them to feed their consumer advocacy work by generating their own data. They also enable them to draw up very precise purchasing recommendations for the general public, thereby influencing markets. These trials meet precise specifications and can take from 9 to 18 months to complete.

3.1 Def inition

Comparative tests published in consumer magazines such as Que Choisir and 60 millions de consommateurs in France (as well as the French-language Test-achats in Belgium and J'achète Mieux in Switzerland) are carried out according to specifications specific to these organizations, which differentiate them...

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Comparative tests