Article | REF: AG5198 V1

From DDMRP to the Demand Driven Adaptive Enterprise model (DDAE) - Feedback

Authors: Caroline MONDON, Christoph LENHARTZ

Publication date: January 10, 2023 | Lire en français

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    1. Implementation and progress of the DDAE project at the Michelin multinational

    Chapter written by Thibaut d'Herouville, Michelin Group Supply Chain Industry Director.

    1.1 Context

    The supply chain of Michelin, a manufacturer of tires for all types of vehicles, comprises eight levels (from materials suppliers to retailers), i.e. 4 highly heterogeneous industrial levels (continuous processes such as petrochemicals, metallurgy, component assembly, etc.) and 4 distribution levels.

    Complexity stems not only from the number of items (15,000) and nomenclatures (200 materials in a tire), but also from the number of local and intercontinental point-to-point flows, linked to vertical integration and site specialization. Inventories are high, on the order of 4 billion euros, with a service rate of 100% for vehicle manufacturers...

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