Article | REF: TR920 V1

Economic value of traceability: quality strategies in the food industry

Author: Egizio VALCESCHINI

Publication date: November 10, 2006

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1. Creating value through quality differentiation strategies

1.1 The challenge of quality signage

  • Product differentiation and customer segmentation strategies (cf. , where Moati speaks of "mass customization") aim to adapt as closely as possible to the numerous, changing and sometimes contradictory demands of the market. They draw on the heterogeneity of consumer preferences and unequal purchasing power to satisfy new quality requirements, linked to changing lifestyles and eating habits (see

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