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3. Product marketing strategy
At the crossroads between strategy and technological innovation, the new product is the fruit of "a bit of everything", and the risk is that it ends up being "a bit of nothing".
3.1 Rethinking the product
We often add a little technology, a little innovation, a little environment to an existing product, piling on the layers. But who's in charge of totally rethinking the product?
What's the point of making technological whirlpool baths, or simple bathtubs, when water has become so scarce (pollution and scarcity) and so expensive that these products can no longer be used? Perhaps it would be better to design water recycling and storage solutions...
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Product marketing strategy
Defining the strategic vision
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